Case Study: Citigroup - SmithBarney
Project Type: Survey Systems & Reporting
Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world.
Market research study application systems using automated surveys with reminder system built in.
SmithBarney came to PharSide on several occasions looking to build custom survey handling systems with reminders for invited people who did not complete the survey yet.
- Access DB & SQL
- Secure administrative panel for maintaining survey invitations
- Built in automated e-mailing system with reminders for those who did not complete the survey within a designated time
- Customizable/changeable survey questions
- Heavily secure system
The SmithBarney team had very specific requirements for each one of the survey systems. We custom built all survey system tools to meet the requirements of each. Once we had the core components developed, we were able to continue making additional modules for a fraction of the cost by simply utilizing the core we had already created.