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Corporate Organizations:
Cephus Capital Management
Citigroup - SmithBarney
Decicon, Inc.
Dosho Design, Inc
Ergodex, Inc.
GNLD International
Kid Chow, LLC
Max's Restaurants
Point Marina Vista
Ramsell Corporation
TAP Innovations, LLC
Titanium Power™
Tommy Boy Fulfillment

Non Profit Organizations:
Earth Assets Group
Eden Housing, Inc.
San Francisco Fall Lacrosse Classic
SF Stables Foundations

PharSide Clients - SurePick.com Logo

Case Study: SurePick.com
Project Type: Identity Design/Web Development

Organization Profile:
SurePick.com is one of the most successful sports handicapping sites on the internet. Offering free picks 3 days a week and paid packages available daily, SurePick is there to win its clients money. The site’s motto is "Winning is Everything".

Project Overview:
Design corporate identity, website, and collateral

Project Details:
Corey Dragge (SurePick.com, Inc. CEO) envisioned a major sports handicapping and news portal that would automatically display its users with the picks they had access to. While he was running 7 different types of sports pick packages, our job was to design a system that could maintain user levels by authorizing content by the line – not by the page. Ultimately, the system had to be smart enough to know whether a user should see links to the paid content or not.

Technologies Used:

  • PHP Templated System
  • MySQL DB
  • Heavy Javascript
  • Flash
  • CGI/Perl

Project Features:

  • User admin (PHP/MySQL)
  • Real-time payment subscriptions
  • SureMail™ monthly newsletter
  • Sports pick database
  • Live scoring and real-time stats
  • Real-time spreads
  • Polling system
  • Banner Advertising PHP Program

Project Solution:
This project had to be broken up into several phases. The first phase was to create a brand for the company and build the site and corporate collateral around it. The second phase was to build the administration panel, user database, user profile editing, and order processing. Then we launched the e-commerce module which runs live credit card orders through the system and automatically updates the SurePick users’ access levels to reflect which package they recently purchased. The most challenging part of this project was designing the systems access levels and how they communicate with the backend application. However, after careful review, we found the best and most optimized way utilizing (but of course) MySQL.

Visit the SurePick.com Website


PharSide Clients - SurePick.com Screenshot #1

PharSide Clients - SurePick.com Screenshot #2

PharSide Clients - SurePick.com Screenshot #3

Category: Corporate Clients
Date Completed: January 2004

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